Date : 5 december 2012
The ETEX group wanted to launch their Equitone products in a spectacular and unique way. Equitone produces premium quality fiber cement panels. These Panels have; a rich natural texture, are durable and are super light-weight. ETEX group is a product and innovation leader in the global facade market.
Afterlight inspired architects by showing them the limitless possibilities of these premium fibre cement panels. Through use of Projection mapping Afterlight created the illusion of a moving living building, consisting of aforementioned panels and displaying a variety of possible applications for the product.
The arena for this projection was the wonderful vanabbeMuseum of modern and contemporary art in Eindhoven.